Privacy policy

This privacy policy explains what information we may collect, how we may collect it, and with whom we may share it, as well as certain other matters regarding such information. This includes your choices you have regarding our collection of information, the way we use that information, and whether or not we disclose it to third parties. Bionaid Ltd (“Bionaid”) is committed to protecting your privacy. Your personal information is used to facilitate commercial transactions and to provide a more personalised service to you.
This Privacy Policy explains how Bionaid gathers and distributes information. Our Privacy Policy only addresses the use and disclosure of information we collect about you online, except where otherwise stated. For some services, we either collect and transfer personal information to a service provider you have selected, or you may visit other merchants through links on our site who may collect and use your personal information (for example Shopify).

1. We collect the following information:

We collect personally identifiable information from our customers to facilitate the delivery of products and/or services. Customers are required to provide certain personally identifiable information in order to receive these products and/or services. Customer details may include, but are not limited to, first name, last name, postal code, phone number, age, and email address, postal address. A debit/credit card or bank account number may be required for the purchase of a product or service online. During this process, our payment processor, Revolut, generates and collects certain verifiable personally identifiable information, including the customer’s first and last name, the owner’s first and last names, the billing address for the credit/debit card, the expiration date of the credit/debit card, the shipping address, phone number, and email address of the customer. Whenever a customer sends us personal correspondence, such as a letter or email, we may keep such information in a file.

2 . How do we collect information?

Information may be collected from you in several areas of the Site, including, but not limited to, the following:

  • Registration: You may be asked first to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Site may choose to offer, including, but not limited to, Newsletters, Contests, Forums, or other subscription based services.
  • Newsletters and Site Emails We may offer free newsletters to share information with you about the Site, about us and our affiliates and subsidiaries, or about our business partners and advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Site.
  • When you do register with us or give us personally identifiable information, you will have an opportunity at the time we collect your information to option out and limit e-mail communications from Bionaid. You may cancel your email subscription at any time by following the instructions provided on the Site or, in some instances, in the designated area of certain newsletters or emails.
  • Surveys or Voting From time-to-time we may request personally identifiable information from you via surveys or voting polls. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information. At times, you may have to register to vote or to take part in a survey.


As with many Websites, the Site uses standard technology called “cookies,” which are small data files that are transferred to your computer when you allow your browser to accept cookies. Cookies automatically identify your Web browser to the Site whenever you visit the Site, and make using the Site easier for you by saving your passwords, purchases, and preferences. By tracking how and when you use the Site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Site are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Site. Cookies may also allow the Site to present to you advertising which may be of interest to you. If you do not want information collected through the use of cookies, you generally can opt out of providing this information by turning the cookies off in your browser; however, some areas of the Site may not provide you with a personalized experience if you have disabled the use of cookies. IP Addresses and Click-stream Data We may collect IP addresses and/or click-stream data for purposes of system administration and to report aggregate information to our advertisers and sponsors. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request Web pages from the Site, our computers log your IP address. Click-stream data is information collected by our computers when you request Web pages from the Site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analysed, this data helps us analyse how visitors arrive at the Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like. Transaction Information If you order any information from our Site, buy any of our products or subscribe for any of the services offered on our Site, we will ask you to complete an order form that will request certain information from you, including financial information such as bank account number or a credit/debit card number and expiration date and general contact, billing information. We will use this information to complete the transaction that you have requested, i.e., to deliver the information, products or other services that you order, and to invoice you. Such information is collected and stored through encrypted means for your protection.

3. How we use the information we collect?

We internally use personally identifiable information about our customers to improve our marketing and promotional efforts, to statistically analyse site usage, to improve our content and product offerings and to customize our Site’s content and layout. We believe these uses allow us to improve our Site and provide better service to our customers. We may occasionally use a customer’s email address and, in rare situations mailing address or phone number, to contact a customer regarding administrative matters or notices. We may use information in the file we maintain about a customer to resolve disputes and troubleshoot problems.

4. With whom the information may be shared

Bionaid relies on numerous third-party service providers to provide certain products and services on our behalf, including IT services, customer care, email delivery services, communication and delivery of promotional and marketing materials via email and direct mail, administering guest surveys and promotions, administration, data analysis, and other similar services. We may share your Personal Data for the purpose of enabling these third parties to provide such services or is otherwise necessary for the ongoing operation of Bionaid website and Bionaid business. Some of these third-party service providers may be located overseas and in particular outside the UK/EEA. When we do outsource the processing of your Personal Data to 3rd parties or provide your personal data to third-party service providers, will require those third parties to protect your Personal Data with reasonable security measures and to limit their use only to the purposes for which we have disclosed it to them.

5. What choices do I have about Bionaid collecting, using, and sharing my information?

It is possible for you to use much of our site without giving us any personally identifiable information. When you do register with us or give us personally identifiable information, you will have an opportunity at the time we collect your information to option out and limit e-mail communications from Bionaid. You can request at any time that Bionaid not send future e-mail to you either by unsubscribing from the communication or by contacting us at Also, as mentioned above, there are ways to limit the information collected through technology — though some of our Site features won’t work if you decide to do this.

6. What security precautions are in place to protect against the loss, misuse, or alteration of your information?

We use industry standard efforts to safeguard the confidentiality of your personally identifiable information. However, please keep in mind that “perfect security” does not exist on the Internet and/or the World Wide Web.

Links to other Websites

You should be aware that when you are on the Site you could be directed to other sites beyond our control. These other Websites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a Website that is linked to our Site, you should consult that site’s privacy policy before providing any personal information. This Privacy Policy does not apply to any information you submit to third-party Websites, including, without limitation, any Websites that may be connected to our Site by hypertext link or otherwise.

Limitation of Liability

By providing us with any personal information you expressly and unconditionally release and hold harmless Bionaid Ltd its owners, members, managers, shareholders, officers, directors employees and agents and each of their subsidiaries, affiliates, directors, officers, employees and agents (collectively, the “Releasees”) from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected personal information. In addition, while Bionaid takes efforts to ensure the proper and appropriate use of Bionaid data provided by Bionaid to third party companies, promotional partners or vendors, the Releasees are not liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected personal information by such third parties.

Notification of changes and acceptance of the Privacy Policy

By using this Site, you signify your agreement to the terms of our Privacy Policy. Bionaid may change this Privacy Policy from time to time. If so, any such changes will be posted on this page, so that Bionaid may keep its users informed of its information collection practices. Accordingly, we recommend that you consult this page frequently so that you are aware of our latest policy and/or any changes to this Privacy Policy. Your continued use of the Site shall constitute your acceptance of any such new or revised privacy policy. If at any point we decide to use personal information in a manner different from that stated at the time it was collected, we will send such person an email notifying him/her of such changes and giving him/her the option as to whether to allow us to use such information in such different manner. Without such consent, we will use personal information in accordance with the privacy policy under which it was collected.

Correcting and updating personal information

If your personally identifiable information changes (such as your post code), or if you no longer desire to access our Site, we will endeavour to provide a way to correct, update or remove the personal data you have provided to us. This can be done by making changes to your profile, by using an option out message in an email, or by emailing us at


If you purchase services from our website, we will process the necessary data to carry out the order and all related tasks such as pre-contractual measures or the handling of complaints. This data includes your name and shipping address as well as contact and payment data. The legal basis for the processing Art. 6 (1) (1) (b) GDPR. Your personal data will be processed as long as this is necessary to carry out pre-contractual measures or to fulfil the contract. Beyond that, we process the data only, if we are obligated to do so by law (e.g. by statutory recording obligations). Data processing in connection with purchases from the is performed on our behalf and under our supervision by fulfilment-contractors and platform providers. In this process, your data will also be processed in a third country. We have provided appropriate safeguards for the protection of your data by signing standard data protection clauses provided by the European Commission with the respective processors. You are not obliged to provide your personal data, but it is not possible to buy services from without providing it.


The website uses cookies. They are small text files your browser automatically creates while visiting our website and are stored on your device (laptop, tablet, smartphone, etc.). Cookies don’t damage your device, don’t contain viruses, Trojans or other malware. Information is stored in the Cookie which arises in each case in connection with the specific used device. However, this does not mean that we immediately become aware of your identity. The use of Cookies serves on the one hand to make the use of our offer more comfortable and functional for you. For example, we use so-called session Cookies to recognize that you have already visited individual pages of our website. These will be deleted automatically after leaving our site. In addition, we also use temporary Cookies that are stored on your device for a period of 90 days to optimize user-friendliness. If you visit our website again to use our services, it will automatically recognize that you have already been with us and what entries and settings you have made so that you do not have to enter them again. We use these Cookies in accordance with art. 6 (1) (1) (b) GDPR in order to make our website available to you in an appropriate manner.

On the other hand, we use Cookies to statistically record the use of our website and to optimize our offer for you (see no. 8), in order to further develop our offer and particularly our website. In this respect, the processing of these Cookies is in our legitimate interest covered by Art. 6 (1) (1) (f) GDPR. They enable us to automatically recognize when you return to our site that you have already been with us. These cookies are automatically deleted after a defined period of time.

Most browsers automatically accept Cookies. However, you can configure your browser so that no Cookies are stored on your computer or a message always appears before a new Cookie is created. The complete deactivation of Cookies can lead to the fact that you cannot use all functions of our website. The following links provide information on this option for the most frequently used browsers:

  • Microsoft Internet-Explorer:
  • Mozilla Firefox:
  • Google Chrome:
  • Safari:

We use a number of web analysis services which use cookies to statistically record the use of our website, to evaluate them for the purpose of optimizing our offer for you and to further develop our offer and in particular our website. In this respect, the processing of these cookies is in our legitimate interest covered by Art. 6 (1) (1) (f) GDPR.

Google Analytics

For the purpose of demand-oriented design and continuous optimization of our website, we use Google Analytics, a web analysis service provided by Google Inc. ( (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). In this context, pseudonymized user profiles are created and Cookies are used (see No. 7). The information generated by the Cookie about your use of this website such as:

  • Browser type/version,
  • operating system used,
  • referrer URL (the previously visited page),
  • host name of the accessing computer (IP address) and
  • time of the server request

are transferred from your browser to a Google server in the USA and stored on Google servers.

Google Analytics is used for statistical purposes of our website, to evaluate them for the purpose of optimizing our offer for you and to further develop our offer and in particular our website. This constitutes a legitimate interest within the meaning of Art. 6 (1) (1) (f) GDPR. Data transmission to the USA is in accordance with EU Commission Decision 2016/1250 (EU-US Data Protection Shield). If your browser does not support Google Analytics or you deactivate this function, no data transfer takes place.

The pseudonymized user profiles are deleted after 14 months. The information is used to evaluate the use of the website, to compile reports on the website activities and to provide further services associated with the use of the website and the Internet for the purposes of market research and demand-oriented design of these websites. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of the company. Under no circumstances will your IP address be merged with other data from Google. The IP addresses are anonymized so that an assignment is not possible (IP masking). You can prevent the installation of cookies by setting your browser software accordingly (DO-NOT-TRACK).

You can also prevent the collection of data generated by the Cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on ( For more information about privacy in connection with Google Analytics, please visit the Google Analytics Help Center (

Google Tag Manager

We use the tag manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google”). Tags are data elements on the website which are used, among other things, to track visitor numbers and behaviour, to advertise in a target-group-specific manner and, ultimately, to optimise the offer. We use the Tag Manager to upload tracking pixels, cookies and trackers from the third-party providers mentioned in this Privacy Policy to the websites. The Tag Manager tool itself (which implements the tags) is a cookie-free domain and does not collect any personal data. The tool triggers other tags, which in turn collect data and are displayed separately. Google Tag Manager does not access this data.
Further information can be found here: and

Google Optimize

The “Google Optimize” web analytics and optimization service is used on our Website (hereinafter referred to as “Google Optimize”). The service is made available by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

We use the Google Optimize service to enhance the presentation, content, and functionality of our website by displaying new functions and content to a percentage of our users, and statistically analyzing their changing usage. Google Optimize is a sub-service from Google Analytics.

Google Optimize uses cookies that enable the optimization and analysis of your use of our Website. The information relating to your usage of our website generated by these cookies is generally transferred to a Google server in the USA and stored there. In this process, we use Google Optimize with activated IP anonymization, with the result that your IP address is truncated in advance by Google, within member states of the European Union or in other states that are signatories to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and truncated there. Google will use this information to analyze your usage of our Website, compile reports on the optimization test and associated website activities, and provide us with further services related to website usage and internet usage.

You can prevent the storage of cookies by applying the corresponding setting in your browser. In addition, you can prevent the acquisition of data generated by the cookie and relating to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:

Further information on the collection and processing of data by Google is available from the Google Privacy Policy, which can be accessed at
Google Optimize is used on the basis of our legitimate interest in the purposes stated above. The legal basis is point (f) of Article 6(1) GDPR.

Google Web Fonts

When visiting our website, so-called web fonts are downloaded for the uniform display of fonts. This content is provided by Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”). When accessing our website, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. To do this, the browser you are using must connect to Google’s servers. This gives Google knowledge that our website has been accessed via your IP address.

Google Web Fonts are used for the purpose of uniform and appealing presentation of our website. This constitutes a legitimate interest within the meaning of Art. 6 (1) (1) (f) GDPR. Data transmission to the USA is in accordance with EU Commission Decision 2016/1250 (EU-US Data Protection Shield). If your browser does not support web fonts or you deactivate this function, no data transfer takes place.

For more information about Google Web Fonts, visit
You can find Google’s privacy policy at

Google reCAPTCHA

On our website we may use Google reCAPTCHA (“reCAPTCHA”). This content is provided by Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”). reCAPTCHA is a free service that protects our website from spam and abuse. It uses advanced risk analysis techniques to tell humans and bots apart. With the new API, a significant number of our valid human users will pass the reCAPTCHA challenge without having to solve a CAPTCHA.

reCAPTCHA is used to prevent abuse of the contact form and to guarantee the security of our IT systems of our website. This constitutes a legitimate interest within the meaning of Art. 6 (1) (1) (f) GDPR. Data transmission to the USA is in accordance with EU Commission Decision 2016/1250 (EU-US Data Protection Shield). If your browser does not support Google reCAPTCHA or you deactivate this function, no data transfer takes place.
For more information about Google reCAPTCHA, visit
You can find Google’s privacy policy at


The Bionaid newsletter contains so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such e-mails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the Bionaid may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.

Such personal data collected in the tracking pixels contained in the newsletters are stored and analysed by us in order to optimize the shipping of the newsletter, as well as to adapt the content of future newsletters even better to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to revoke the respective separate declaration of consent issued by means of the double-opt-in procedure. After a revocation, these personal data will be deleted by us. Bionaid automatically regards a withdrawal from the receipt of the newsletter as a revocation.

Integration of social media

On the basis of Art. 6 (1) (1) (f) GDPR we use the social networks YouTube, Twitter, Facebook, Instagram, and Google My Business in order to make our website better known and to interact with our target groups. Responsibility for the data protection-compliant operation of these services is guaranteed by the respective provider. We integrate these services exclusively via a link so that visitors to our website have the best possible control over their personal data.

These social networks are operated exclusively by third parties, some of whom have their register office outside the E.U. or the EEA – there may therefore be no adequate level of data protection in accordance with the GDPR. The browser plug-ins and links on our website are identified by logos or other references. When you visit our website, which contains such a browser plug-in, a connection is automatically established between your device (browser) and the servers of the respective social network. This forwards the information that you have visited our website to the social network. If you are logged in to the social network via your personal user account or during your visit to our website, your visit to our website will be assigned to your account. By interacting with browser plug-ins or links, e.g. by pressing a “like” button or leaving a comment, this information is transmitted to the respective social network and stored there. The allocation of the data to your account can therefore be prevented on the one hand by logging out of your account (of the respective social network) before visiting our website. On the other hand, you can also completely prevent the loading of the respective plug-ins with an add-on for your browser, e.g. with the script blocker “NoScript” (

The purpose and scope of data collection through social networks as well as the further processing and use of your data and your rights and setting options for the protection of your privacy can be found in the respective data protection information of the operators:

  • YouTube:
    Provider: Google Inc., Amphitheater Parkway, Mountain View, CA 94043, USA
  • Twitter/X:
    Provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA
  • Facebook:
    Provider: Facebook Inc., 1601 Willow Road, Nelo Park, CA 94025, USA
  • Instagram:
    Provider: Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA

Whom do I contact with questions or concerns about this privacy policy?

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact Bionaid by sending a letter to: Bionaid Ltd 138 Benfieldside Road, Consett, England, DH8 0RP, United Kingdom. You may also contact us by e-mail at